HSN Launches New Emryn House Private Brand
Livestream television network Home Shopping Network, better known as HSN, has released its latest private brand, designed to give customers a “classic farmhouse decor look with a modern twist.”
Emryn House was developed by an in-house team of HSN designers and created for the HSN customer, 40% of whom have identified farmhouse as their preferred décor style. The first brand launch includes comforters, blankets, sheets and other decor. Pricing ranges from $39.95 to $229.95.
HSN added that it plans to launch two more private label brands later this year, expanding its presence in the home category. The network currently has 14 private brands across categories from home, culinary and tech.
"From decor to kitchen tools, our customers rely on HSN's growing roster of private label brands to deliver superior quality and performance as well as unique items that they can't find elsewhere," says Rob Robillard, chief merchandising officer, HSN. "The Emryn House brand will provide a fresh and colorful take on this popular home aesthetic, bringing our customers unique and on-trend décor, bedding, and lighting to update their homes."
HSN plans to expand the Emryn House assortment throughout the year, introducing new Americana and Harvest-themed lines to the collection.
HSN is owned by Qurate Retail Group, a major player in video commerce.