Hospitality group inks exclusive partnership with Therabody
International hospitality group sbe is bringing Therabody’s line of massage devices to its properties. The New York-based company this fall will launch Therabody’s Theragun massage therapy devices, as well as its TheraOne CBD line, into sbe spas, gyms, suites and on-site retail locations. It also will sell Therabody products on its website.
"As sbe expands our suite of world-leading wellness offerings, we look for companies like Therabody to collaborate and blaze new trails as partners. We have seen Therabody take the fitness and wellness world by storm and establish itself as the leading percussive massage therapy device," said Michele Caniato, sbe chief brand officer. “With the rollout of our Therabody program, we look forward to helping our customers with the same technology used by professional athletes so they can achieve their own wellness goals during and after their stay at sbe properties. We are very proud to bring this innovative product to our customers in rooms, spas and gyms, and, more importantly, to offer the product on our eCommerce website. This collaboration represents sbe's continued commitment to working with best-in-class companies for the benefit of the sbe tribe."
In addition to offering Therabody products, sbe said that its employees will be trained by Therabody university, the brand’s education division, to use the products and support customers in their health-and-wellness efforts.
"We are thrilled to be partnering with sbe to bring its properties and guests Therabody's industry-leading whole-body wellness offerings," said Jason Wersland, Therabody founder and chief wellness officer. "sbe has always been a thought-leader and innovator in the hospitality industry, providing guests with premium experiences and supporting their health and wellness journeys throughout their stay and beyond. By partnering with sbe, we are able to broaden and elevate their overall guest amenities in the wellness and recovery space, providing natural holistic solutions for their in-room, spa, fitness center, and corporate wellness offerings — complementing our mission of continuing to help everyone feel better naturally."
As it has grown, sbe said it has made it a point to collaborate with leading companies to bring high-quality products to its guests, including most recently partnering with Goldsheep to create an own brand apparel line.