Hotel, nightclub company launches own brand of apparel

Hospitality company Sbe has launched a unique private brand of athletic wear to be sold at its hotels and locations. The Miami-based company manages luxurious hotels, nightclubs and more around the globe,

The company worked with Goldsheep, a New York-based legging and apparel company, to produce the line and be designed by its founder Keri Wilson. 

To go along with the launch of the new private brand athleisure looks, 10% of the proceeds from the clothing will be donated to Fundjave Ndryshe Fondacioni, an organization that fights poverty. In addition to the clothes being sold on-site at Sbe locations, the clothes can be purchased online at Sbe and Goldsheep websites.

"Sbe is a leader in luxury hospitality with such an appreciation and acknowledgment for high-end quality, which is why I am honored to work with Sam Nazarian to create this exclusive collection,” said Wilson. “As Sbe takes this important new step in the fitness and wellness industry, the two brands are completely aligned in spirit and mission, and I could not be more excited to see where this unique partnership will lead."