Image
Advertisement
03/05/2020

Hart expansion lands in Walmart stores

Dan Ochwat
Executive Editor
Dan Ochwat profile picture
Image
Hart inline display found in a store in Bentonville, Ark.

Toward the end of 2019, Walmart rolled out a line of private brand hardware products — power tools, hand tools, and lawn and garden products — under the name Hart that was targeted to the DIY builder.

Slated for February 2020 though, a full line, 340 products deep, was expected to hit stores. Merchandising around the country reflected that. 

Sister brand Path to Purchase Institute spotted a large in-line display in a store near Walmart's headquarters in Bentonville, Ark.

Image
Walmart dedicated a web page to Hart users and assisting them in their DIY projects.

In addition, an island display was captured in Princeton, Minn., looking really picked over, as well as one in Byram, Miss. Walmart dedicated an entire page online to the Hart brand, including a community page to help with the DIY community that it is serving.

Members of the Path to Purchase Institute have access to an exclusive profile on Walmart,including more than 12,400 store shots.

Image
Island display in Princeton, Minn.
Image
Island display in Byram, Miss.
Image
Inline unit in Bentonville, Ark.

More Blog Posts In This Series

  • Doing the Foxtrot

    Store Brands in the Wild steps into the modern convenience chain that is growing its private label assortment to more than 200 items this year.
    a storefront
  • Wally's world, Fresh Thyme's wink at Target?

    A road trip inspired a stop at a destination fuel station called Wally's and highlighted a Fresh Thyme billboard that could be throwing shade at a Target store brand.
    a gas station
  • The Big Lots furniture experience

    Retailer dedicates beautiful merchandising and a lot of space to its thriving furniture exclusives.
    a group of people sitting around a living room