Store Brands in the Wild

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Hart expansion lands in Walmart stores

Dan Ochwat
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Hart inline display found in a store in Bentonville, Ark.

Toward the end of 2019, Walmart rolled out a line of private brand hardware products — power tools, hand tools, and lawn and garden products — under the name Hart that was targeted to the DIY builder.

Slated for February 2020 though, a full line, 340 products deep, was expected to hit stores. Merchandising around the country reflected that. 

Sister brand Path to Purchase Institute spotted a large in-line display in a store near Walmart's headquarters in Bentonville, Ark.

Walmart dedicated a web page to Hart users and assisting them in their DIY projects.

In addition, an island display was captured in Princeton, Minn., looking really picked over, as well as one in Byram, Miss. Walmart dedicated an entire page online to the Hart brand, including a community page to help with the DIY community that it is serving.

Members of the Path to Purchase Institute have access to an exclusive profile on Walmart,including more than 12,400 store shots.

Island display in Princeton, Minn.
Island display in Byram, Miss.
Inline unit in Bentonville, Ark.

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Blog Author

Dan Ochwat

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news. Read More

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