Halloween exclusives are back at Target

Target's own brand Hyde & EEK! Boutique collection is back with over 1,100 items in the collection for Halloween.
Zachary Russell
Associate Editor
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With Halloween around the corner, Target is highlighting the return of its seasonal offerings, including from its own brands. The company’s Hyde & EEK! Boutique holiday collection has returned for Halloween, and includes 1,178 items ranging from children and baby costumes, pet costumes, costume makeup, indoor and outdoor decor and more. Costumes are starting as low as $25.

Target's Hyde & EEK! Boutique line is one of many imprints owned by the company.  Target's private label products have been highly successful so far in 2021, as sales have outpaced company-wide growth. During the company's recent financial call, it mentioned the Halloween owned brand products to hit this fall, including a tie in with its Favorite Day brand.

From home décor and sweets to makeup and costumes for the whole family, Target has you covered for all things Halloween,” said the company. “Whether you are looking for spirited apparel and makeup, ghoulish décor, or festive treats and candy for trick-or-treating, Target is here to help reignite your fun-filled Halloween celebrations.” 

In addition to a wide array of fun costumes, children’s Halloween apparel is available through another Target brand, Cat & Jack. Customers will have plenty of options to find all their Halloween needs in this wide selection of makeup, costumes, decor, and holiday treats.

The Halloween collection returns at a busy time for Target own brands and exclusive releases. In fall fashion, Target is teaming up with four designers for limited-time, size-inclusive apparel. In home, the partnership with Justina Blakeney and her Jungalow brand rolls into Target’s Opalhouse owned brand as well, and the retailer has a limited-time Christian Robinson for Target collection. And for pets, Target has released the Kindfull premium pet food brand looking to drive growth in the category.