H-E-B Debuts Limited-Time Ice Cream Flavor Honoring Houston Astros

Texas-based retailer H-E-B has unveiled a new limited-edition private label ice cream flavor coinciding with the start of baseball season.

The new H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream launched in late March, and features peanut butter ice cream with peanut brittle pieces and caramel swirl. Available exclusively in the Houston area, the new flavor celebrating the 2022 MLB World Champions is available in half-gallon and pint sizes.

“We are excited to work with our longstanding partner H-E-B to bring this sweet treat to Houstonians,” said H-E-B’s SVP of Corporate Partnerships Matt Brand. “Both H-E-B and the Astros are iconic brands in Houston and to be able to also use this project to give back to our Houston community through donation to the Astros Foundation, something we both are so passionate about, makes it even more exciting.”

5% of each ice cream purchase price will be donated to the Astros Foundation. The foundation seeks to use the passion of baseball fans to support youth baseball and softball programs, the recognition/honor of the nation’s military, childhood cancer awareness and efforts to reduce homelessness.