GSTV launches new network

GSTV has launched a new media network to expand the reach of retailers' marketing campaigns.
Zachary Russell
Associate Editor
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Fuel pump video network GSTV has launched a new media network to help retailers market their private label products. 

GSTV AMPLIFY offers access to over 28,000 major chains and independent retailers, providing a greater reach for brands to market products to customers. AMPLIFY offers CPG marketers the ability to complement and amplify their existing omni-channel brand plans and strategies to an audience of 104 million unique monthly viewers.

GSTV says that two in three viewers of its ads spent more on the day they fueled than on a non-fueling day. The company recently partnered with Catalina to measure the impact of its gas pump ads.

"In today's oversaturated media environment, catching a consumer's full attention has become rare, but GSTV has spent years delivering demonstrable outcomes for advertisers,” said Sean McCaffrey, president and CEO of GSTV. “We offer a highly engaged environment that leads to sales lift, increased store visitation, brand lift, and intent to purchase. AMPLIFY allows us to take our years of best practices and results to offer CPG advertisers an effective solution to augment their current retail media strategies, engage over 100 million consumers and boost sales.”

Prior to its launch, AMPLIFY supported a new campaign from ice cream brand Nightfood. The brand recently completed a four-week test campaign with GSTV that included a custom video ad with the objective of driving product awareness and sales lift. Nightfood saw a sales lift of over 20% at a top regional grocery retailer compared to the eight weeks of store sales prior to the GSTV campaign.

“We know retail and CPG marketers are looking to support sales lift, product launches, promotional support and brand lift, and AMPLIFY is the perfect media partner to connect with consumers and drive purchase intent before they visit a retailer,” said Kristal Walton, VP of CPG at GSTV. “Whether it be influencing purchase near immediately specifically in the c-store or increasing return on advertising spend across top retail channels in proximity to GSTV."