Advertisement
09/13/2022

Grocery Delivery Sees Gains in August

New numbers from Incisiv and Wynshop detail how consumers shifted towards delivery options from July to August.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Image
a delivery van outside a home

Americans ordered more groceries through delivery and third-party services in the month of August, an increase from July.

First covered by Store Brands’ sister publication Progressive Grocer, a new report from industry insights firm Incisiv and digital commerce provider Wynshop showed the share of third-party grocery delivery sales also saw a lift in August, rebounding by 21.2%. The “State of Digital Grocery Performance Scorecard” for August 2022 also found that digital grocery sales for the month represented 13.6% of total grocery sales, up from 12.9% in July. 

Pickup at stores, meanwhile, lost 2.6% from July to August, while the share of delivery increased and now represents 48.3% of all digital grocery fulfillment. Pickup represented 51.7% of digital grocery sales in August, though third-party platforms' share of overall digital grocery sales increased in August.

In August, digital order size also rose. Average digital basket size for August was $80, 38% larger than the overall average grocery basket size, which stands at $58. Additionally, the average price per item in a digital basket increased by $0.10 in August.

“After initially reducing their spending in response to inflation, grocery shoppers seem to have regained a measure of confidence, and are now spending more on groceries, and even on delivery, than they were a month ago,” said Gaurav Pant, Chief Insights Officer of both Incisv and Grocery Doppio. “Even though inflation is still high (8.3%), we expect this level of spending to continue, as we continue to keep an eye on consumer credit levels to understand if that will dampen growth.”