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09/08/2022

SEG, DoorDash Team To Offer Home Delivery Service

The new service launching at Winn-Dixie and Harveys Supermarkets will give consumers access to in-store pricing and have items delivered in just hours.
Greg Sleter
Associate Publisher/Executive Editor
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Winn-Dixie

Southeastern Grocers (SEG) in October will launch an online shopping service that will give customers access to products and pricing in their local Winn-Dixie and Harveys Supermarkets and have items delivered in as little as two hours.

SEG’s proprietary new offering will allow customers to shop for their groceries online through the Winn-Dixie or Harveys app or website and receive their order at home by DoorDash Drive, DoorDash’s white label fulfillment platform.

Additionally, customers will be able to pick up their groceries curbside at their preferred store beginning early 2023. Fresco y Más customers will be able to utilize the delivery and curbside pickup options in early 2023.

“After extensive research and listening to customer feedback, we recognized there was a need for delivery and curbside pickup options that reflected the same great prices and deals shopping in our stores provide,” said Andrew Nadin, chief customer and digital officer of Southeastern Grocers. “We believe shopping online should be an extension of shopping at your local stores, and our new offering is just that.”

“We are excited to expand our partnership with Southeastern Grocers to power their online fulfillment that will give consumers even more opportunities to enjoy the convenience of on-demand grocery, whether at home or on the go,” said Shanna Prevé, vice president of Business Development at DoorDash. “We have been working closely with SEG to grow their digital offerings and are excited to continue building our partnership to offer even more convenient and affordable options for their customers."

SEG officials said customers may notice store enhancements and equipment installments in Winn-Dixie and Harveys Supermarket locations over the coming months as the grocer prepares to seamlessly introduce its direct online shopping experience