Fitness retailer GNC and supplement brand GHOST have released a retailer-exclusive protein powder in collaboration with bakery chain Cinnabon.
Available in whey and vegan, the GHOST x Cinnamon protein powder offers consumers a cinnamon roll-flavored way to recover post-workout. The protein powder features Cinnabon's signature Makara cinnamon.
"GHOST is strengthening its presence as a leader in the GNC portfolio," said Kevin Maloberti, VP of Merchandising at GNC. "Not only does GHOST surpass consumers' expectations for powerful products, but their fun, nostalgic flavor collabs offers our shoppers something different every time they step into our stores. Drops like this one with GHOST x Cinnabon is a win-win because they help consumers lean-in to great tasting products that are made up of top-notch ingredients."
The whey formula provides 130 calories and 25 grams of protein per serving, while the vegan formula provides 110 calories and 20 grams of protein per serving. In the past year GHOST has launched six major new products at GNC including, furthering the retailer’s exclusive portfolio.
"As always, authenticity is core to everything we do at GHOST® We know our fans aren't looking for flavors that already exist in the market, and that's why we launched a new protein powder flavor in partnership with Cinnabon," said Dan Lourenco, co-founder and CEO of GHOST. "We are ecstatic that GNC will have this product available to shoppers, so everyone can enjoy the nostalgic taste of a Cinnabon roll while meeting their protein goals."