GNC, GHOST Launch Exclusive OREO-Inspired Birthday Cake Protein Powder

Just days after GNC released its newest retailer-exclusive workout product from GHOST, the two have teamed up for another release. 

To celebrate Oreo’s 110th anniversary year, GHOST has teamed up with Mondelēz to launch the GHOST WHEY X OREO BIRTHDAY CAKE protein powder, found only at GNC. The new product features 25g of protein and 150 calories per serving, designed to recover and gain muscle post-workout.

"GNC has always been a great support to GHOST, and we are honored to have a second exclusive retail launch with them this month," said Dan Lourenco, co-founder and CEO of GHOST. "We only partner with brands and flavors that are authentic to who we are. At the same time of OREO’s 110th anniversary, we celebrated our sixth birthday, and what better way to make the occasion than with birthday cake? We hope every workout feels like a piece of cake with GHOST by your side."

The product adds to the GHOST collection of cookie-inspired whey protein blends, which also includes Chips Ahoy and Nutter Butter flavors.

"After the launch of GHOST LEGEND ALL OUT earlier this month we're excited to introduce GHOST WHEY x OREO 'BIRTHDAY CAKE' as our latest flavor drop," said Kevin Maloberti, VP of merchandising at GNC. "GHOST continues to challenge themselves to innovate and create flavors, like OREO 'BIRTHDAY CAKE', consumers immediately gravitate to while also producing results."