GNC Launches Assassin’s Creed-Inspired Caffeine Gummies

FocusFuel is partnering with GNC and is teaming with Ubisoft to debut a GNC-exclusive Citrus Yuzu flavor inspired by the upcoming launch of Assassin’s Creed Shadow. Consumers who purchase a pack will receive a code for a unique in-game cosmetic item and currency pack.

Each pack of six gummies – equivalent to three cups of coffee – is priced at $5.49 and includes a redeemable code that Assassin’s Creed Shadows players can use to pre-load an exclusive FocusFuel-inspired naginata to use when the game launches on March 20. The gummies feature a blend of natural caffeine from guarana and green tea, and the brain-boosting formula of Nootropics.

"This partnership is an exciting step forward for GNC as we continue to redefine how wellness fits into modern lifestyles," said Mark Butera, vice president of Merchandising at GNC. "FocusFuel aligns with our mission to deliver innovative, high-quality products that help our customers achieve their goals, whether they’re in the gym, at work, or gaming. We’re thrilled to bring this one-of-a-kind offering to GNC stores nationwide."

“This partnership marks a major milestone for FocusFuel as we celebrate our one-year anniversary," said Daniel Herz, co-founder and CEO of FocusFuel. "We're committed to providing healthy and convenient energy solutions on the go, and GNC is the ideal partner to help us reach consumers who prioritize wellness. Our collaboration with Ubisoft adds another layer of excitement, connecting us to the gaming community and fueling Assassin's Creed Shadows players' first steps into feudal Japan."