GNC Launches Luxury Collagen Line
GNC is debuting a luxury beauty supplement line under its GNC brand in response to international beauty trends that include the increasing demand for marine collagen.
The new assortment features Premier Collagen, which according to the company is designed to help consumers achieve youthful-looking skin from the inside out. It features quick-absorbing marine and bovine collagen peptide formulas. Premier Collagen was developed in response to international beauty trends, particularly the increasing demand for marine collagen in Hong Kong and South Korea.
"Collagen is one of the most important proteins in the body, and its role in maintaining skin hydration and overall skin health cannot be overstated," said Rachel Jones, executive vice president and chief merchandising & science officer at GNC. "With the launch of our new luxury collagen line, we're offering customers the most advanced formulation available, combining the best of marine and bovine collagen with other beauty-boosting support to deliver optimal results. Our ability to leverage global insights has truly driven the innovation behind this product."
With a focus on providing shoppers with science-backed beauty solutions, GNC officials said the inclusion of Naticol hydrolyzed marine collagen, a premium and highly absorbable ingredient featured in the Premier Collagen Advanced Shot, differentiates Premier Collagen from other U.S. offerings, where bovine collagen is more common. Marine collagen peptides are known for their superior absorption and clinically proven benefits, making them a highly effective skin supplement for those seeking smooth, hydrated, and youthful skin.
In addition to collagen, the new skin health supplements feature vitamin C and other key beauty ingredients that support collagen production, helping consumers achieve and maintain their most radiant, youthful skin.
Customers can purchase the quick-absorbing collagen powder online and in-store and can look for the release of the liquid shots coming in early 2025.
