GNC's new flagship store is equipped with unique displays to allow for better interaction with shoppers.
GNC has unveiled its new flagship store in Pittsburgh that features an open format with movable shelving, expansive counters for product sampling, and space to host local events.
A short walk from GNC’s headquarters, the 2,455 sq. ft. flagship store located at 1918 Smallman Street calls the historic Terminal Strip District home. GNC now operates 21 locations in the greater Pittsburgh area.
Company officials said the newly designed store offers an elevated and interactive shopping experience where customers are able to find the science-backed products GNC is known for including sports performance supplements, proven weight loss solutions, and an array of other wellness products.
"Our flagship store is a reflection of GNC's rich history and commitment to Pittsburgh," said Nate Frazier, chief operating officer at GNC. "As part of our focus on creating a cutting-edge omnichannel experience through a customer-centric lens, we are proud to bring this seamless shopping approach to provide exceptional products and solutions that help our customers Live Well."