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01/23/2023

GNC Adds Jolly Rancher Cherry Flavor to Pre-Workout Collection

The supplement giant continues to add new and unique products to its private label portfolio.
Zachary Russell
Associate Editor
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GNC Jolly Rancher Cherry

Health and wellness retailer GNC is adding a new flavor to its Beyond Raw LIT brand of pre-workout products. Jolly Rancher Cherry joins the other candy-inspired pre-workout flavors of Green Apple, Watermelon, Blue Raspberry and Grape.

Beyond Raw LIT is GNC’s best selling pre-workout supplement brand, and features a proprietary blend of energizing ingredients to fuel workouts. The new Jolly Rancher Cherry flavor is available in a powder as well as a ready-to-drink can.

"The launch of our Jolly Rancher Cherry flavor is our newest collaboration with The Hershey Company," said Kevin Maloberti, VP of Merchandising at GNC. "Time and again, we've seen science-backed formulas with mouth-watering flavors yield both results and connection with our consumers. Our commitment to industry leading flavor innovation, especially when it comes to our anchor brands like Beyond Raw, is a priority and we're confident Beyond Raw LIT pre-workout in Jolly Rancher Cherry will offer intense energy, endurance, and focus necessary for big training routines."

The new offering is now available in-stores and online.

"We're excited to launch our fifth new flavor with GNC and Beyond Raw," said Ernie Savo, senior director of Global Licensing at The Hershey Company. "GNC shoppers and Jolly Rancher enthusiasts share a key product expectation: absurdly bold flavors that trigger the nostalgia of their youth. Jolly Rancher Cherry delivers at GNC and is a great addition to the portfolio."