Giant debuts Artie private label wine in Virginia
Giant Food in the greater Washington, D.C., region, is growing its selection with a new private label wine offering. The Landover, Md.-based company has unveiled Artie, a selection of four wines priced between $6.99 and $9.99 a bottle, in 57 stores in Virginia.
Artie wines’ labels feature a playful cork icon highlighting the origin country of each varietal. The full lineup includes a 2018 South African chardonnay, a 2017 Australian cabernet sauvignon, a 2018 pinot grigio from Italy and a 2018 sauvignon blanc from France.
The company noted that Giant Food’s beer and wine category manager Jeffrey Pygott played an instrumental role in bringing Artie to stores, tasting and hand-selecting each one.
“We are thrilled to bring Artie wines, an easy-to-drink, affordable and lighthearted line, to our shoppers in Virginia,” Pygott said. “These wines are a great way to explore different wine varietals and pair with various favorite foods with family and friends.”
Giant is underscoring the launch with a mix-and-match deal that offers 10% off of six or more bottles of wine in the store.
Private label wine is a big trend in the industry, as just last year several retailers launched new private brand wines such as Target, Amazon and Lidl. Some retailers like Costco and Trader Joe's have been playing in the space successfully for years.
The Private Label Manufacturers Association (PLMA) recently talked with private label winemakers who exhibited at the Private Label Trade Show to discuss what goes into developing a good store brand wine. See those insights here.