Gelson's Adds New Wines to Private Label Collection

Two merlots, two cabernets and a chardonnay are joining the Gelson's Wines collection.
Zachary Russell
Associate Editor
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Gelson’s, a premium grocery chain located in Southern California, is expanding its private label wine offerings ahead of the holiday season.

The four new additions to the Gelson’s Wines collection are produced through an ongoing collaboration with former Château Lafite Rothschild chief vintner Julien Fayard, named 2021 "Winemaker of the Year" by Wine Spectrum. Three of the new wines are priced under $35.

"Since Gelson's first asked me to collaborate on its wine collection back in 2017, I have been delighted that our shared high standards of excellence are so well-matched," said Fayard. "We are especially pleased to release this latest quartet of Napa Valley wines, all elegant and delicious, for the sophisticated Gelson's customer."

Gelson's Wines

The four new Gelson's Wines are described by the retailer below:

  • Reserve Chardonnay, Carneros ($32.99): Produced in a region at the crossroads of Napa and Sonoma Valley, this 2021 single-vineyard blend, made from 100% Chardonnay grapes, offers notes of ripe apple and boasts enticing fruit depth, richness and complexity which derives from aging on the lees in French oak barrels. A prime choice for special occasions or impromptu get-togethers.
  • Reserve Merlot, Coombsville ($34.99): Bold and elegant, this 2020 Merlot hails from Coombsville, an area known for producing soft and lush reds with its cool climate and minerally volcanic soils. A sumptuous wine characterized by formidable structure, plush texture and an intense spice on the nose and on the palate, this 100% Merlot aged in oak barrels will appeal to connoisseurs of merlot and cabernet sauvignon alike.
  • Napa Valley Cabernet Sauvignon ($34.99): With a blend of grapes from several AVAs, this 2020 full-bodied and complex 100% Cabernet Sauvignon represents the best of Napa Valley winemaking. Traditional fermentation in temperature-controlled stainless-steel tanks and 22-month aging in new French oak barrels have produced a superb wine with dark fruit aromas, ripe blackberry flavors with hints of cedar and spices, and a long smooth finish enabled by silky tannins and firm texture.
  • Epicure Cabernet Sauvignon, Yountville ($79.99): From Yountville, the birthplace of Napa Valley wine, comes this truly extraordinary 2020 single-vineyard offering. The grapes are meticulously fermented and aged in 100% new French oak barrels, lending hints of spice and creating balanced structure. A distinct expression of its terroir, this impressive Cab commands attention with its purple hue, multi-layer flavor and pleasing aromas. The taste is supple yet concentrated, creating an instant Napa classic.

Gelson's currently operates 27 full-service specialty grocery stores in Southern California.