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11/05/2021

Gelson's adds to private label wine collection with famed winemaker

Southern Calif. grocery chain Gelson's is adding two Cabernet Sauvignons produced by winemaker Julien Fayard to its Gelson's Wines collection.
Zachary Russell
Associate Editor
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Premium supermarket chain Gelson’s is adding two new wines to its Gelson’s Wines private label collection. The wines are produced through an ongoing collaboration with Napa Valley's 100pt award-winning winemaker Julien Fayard. The wines will be available at all 27 Gelson's locations across Southern California. Private label wines are increasingly becoming more popular as a competitor to brand name wines.

“We feel very honored to work with renowned winemaker Julien Fayard again," said John Bagan, chief operating officer for Gelson's. "He has an outstanding reputation earning high acclaim from his native France to the Napa Valley. It is our privilege to have him be part of the Gelson's family. We are excited that Gelson's will continue to make superior quality wines from Julien available exclusively to thousands of our wine-loving customers across Southern California."

The two wines are both Cabernet Sauvignons: The Epicure Series Cabernet Sauvignon and the Napa Valley Cabernet Sauvignon.

The Epicure Series Cabernet Sauvignon from Howell Mountain is a limited-release, single-vineyard wine that comes from grapes grown on Howell Mountain in Napa Valley. The drinker will “find ripe black fruit on the nose and on the palate, complemented by dark spices and licorice.” 

The Cabernet Sauvignon from Napa Valley is a wine which is said to have a palate of “good acidity, texture, and balance,” made with grapes that show “great ripeness and maturity.” Both wines were aged for 20 months in new French oak.

The two wines will add to the list of wines created by Fayard under the Gelson's brand, which include a Reserve Cabernet Sauvignon- Coombsville, Reserve Sauvignon Blanc-Rutherford, Reserve Cabernet Franc-Oakville, Red Cuvée, Malbec and Rosé.

"Striving for excellence in all areas resonates with the long history of Gelson's,” said Fayard. “The Gelson's customer knows quality and appreciates the finest products."

Gelson's customers will have the rare opportunity to meet and participate in a virtual Zoom wine presentation with Fayard, the highly respected winemaker, on Nov. 16 at 6 p.m. Fayard will share his knowledge and vast experience with attendees. The wines will be paired with a Gelson's custom cheese and charcuterie plate. To RSVP, visit  gelsons.com/julien. Signups close Nov. 12 at 10 p.m.