The Fresh Market to Sponsor Season 12 of 'The VeryVera Show'
North Carolina-based retailer The Fresh Market has announced it will team up with Southern cooking show host, entrepreneur and cookbook author Vera Stewart to be the title grocery sponsor and brand featured on season 12 of “The VeryVera Show.”
Airing in 42 markets across 19 states, each 30-minute episode of the program features “engaging and exceptional guests, savory recipes, diversity in food preparation, delightful surprises and lifestyle and entertaining tips.” Season 12 of “The VeryVeraShow” kicks off on Aug. 26 and will feature episodes celebrating different seasons, holidays, special occasions and more while promoting The Fresh Market's private label and exclusive products.
"As a loyal shopper with The Fresh Market since my local store opened, my visits have always felt like an experience,” said Vera Stewart of The VeryVera Show. “The layout of the store introduces a warm feeling and showcases the carefully selected brands and signature The Fresh Market products. The friendly cashier at the register makes the trip more pleasurable. Having The Fresh Market as a partner moving into Season 12 speaks to my own culinary journey and I look forward to sharing my experiences and tips with our viewers."
As part of the sponsorship, Vera Stewart will tap into her love of college football and guest host an upcoming Tailgating episode of The Fresh Market’s shoppable livestreams. On Oct. 12, guests can tune in and shop live while Vera shares some of her favorite recipes and tips on hosting the perfect Tailgating party and have a chance to win Vera’s cookbooks.
“We’re thrilled to have The Fresh Market brand represented on The VeryVeraShow and look forward to seeing our products come to life through Vera’s recipes,” stated Kevin Miller, chief marketing officer at The Fresh Market. “We know our guests trust us for the highest quality products and now they'll be able to tune in and learn more ways to make every day eating extraordinary and special occasions even more memorable.”
The Fresh Market currently operates 160 stores in 22 states.