The organization will remain committed to effectiveness on public policy and to the issues that matter, a forum for high-impact industry dialogue, and dedicated to consumer and operational insights.
“FMI provides the most productive forum for connecting and holding constructive dialogue across the food industry,” said FMI President and CEO Leslie Sarasin. “Driven by consumer relevance, we are in the business of food, wherever it is bought, sold or produced, and we are well-positioned to represent everything in the shopping basket – and work closely with every participant in the marketplace.”
Baker quoted Sarasin in a blog post she wrote about the change: “Life is full of circumstances and situations that prompt us to evaluate our personal brand and make necessary changes, adapting to a new position or setting by shifting our brand. Sometimes these involve small adjustments and sometimes we must undergo a significant overhaul, a complete revamp.”
He said FMI’s members have this unique opportunity with private brands, as they adapt to the new marketplace and the influences of new consumerism.