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01/13/2022

FitForCommerce acquired by global commerce company

The company, which played a key role in the FMI Power of Private Brands study, will be part of a digital consultancy arm.
Dan Ochwat
Executive Editor
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FitForCommerce, the commerce strategy consultancy that worked with FMI - The Food Industry Association on its recent study on private brands and e-commerce, including mystery shopping retailer sites to measure how it promotes own brands online, has been acquired by OSF Digital, a global commerce and digital cloud transformation company.

Kathy Kimple, chief retail officer at FitForCommerce, will be presenting a keynote address Jan. 19 as part of the Store Brands Industry Forum on Nonfood Innovation. Registration is open and free for retailers, and she addressed the keynote and some of the findings for the FMI report during a Q&A with Store Brands

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OSF Digital, Quebec City, said the acquisition of FitForCommerce, supports its rapid growth plans and FitForCommerce will operate as the commerce strategy consulting arm at OSF Digital. The terms of the deal are not being disclosed.

"As the rate of digital commerce and innovation accelerates, many businesses are undergoing rapid transformation to achieve the customer-centric mandate," said Gerard (Gerry) Szatvanyi, CEO of OSF Digital. "With this acquisition, OSF Digital is continuing to develop its global commerce strategy and Commerce and Performance consulting arm that will deliver more comprehensive digital transformation solutions and services to help our clients with their customer strategy and growth acceleration."

FitForCommerce, publishers of the Omnichannel Retail Index, are highly regarded experts in digital commerce and omnichannel retail. Offering a uniquely skilled approach, FitForCommerce clients include brands, retailers, B2B manufacturers, distributors, grocers, and consumer goods companies such as Journeys, Wolverine, Merrell, Sperry, Cornerstone Brands, Frontgate, Ballard Designs, Bulbrite, Juvenescence, and many more.

The integrated OSF and FitForCommerce team will offer clients complete end-to-end digital transformation, from strategy and business planning to technology road mapping, through to implementation and ongoing support. This union will also provide clients with more extensive thought leadership resources to help guide them through their digital transformation journeys.

"Having helped over 600 companies accelerate growth through digital, we're excited to continue our impact in the industry as part of the OSF Digital team," said Bernardine Wu, founder and CEO of FitForCommerce. "We appreciate the trust and confidence of our clients and partners and are committed to supporting their continued success through our consulting work. With OSF, we can offer additional help such as technical and managed services — something many clients have sought from us in the past."