First Quality puts diaper sales toward a good cause
First Quality Consumer Products, a leader in private brand absorbent hygiene, paper and packaging products that also has a branded line of diapers called Cuties, is donating a portion of its sales of diapers to the national nonprofit organization Cradles to Crayons.
The group works to supply essential items and goods to children from birth through age 12 who are living in homeless or low-income conditions. The nonprofit operates in and around Chicago, Philadelphia and Massachusetts.
The organization engages volunteers to collect new and high-quality used children's goods for distribution through their network of service partners and their online donation platform called Giving Factory Direct.
Cradles to Crayons acquires clothing, warm coats, hats and gloves, shoes, diapers and school supplies. Last year, the organization served more than 550,000 children across the United States. The economic impact of the COVID-19 pandemic has led to an increase in urgent requests from service partners as a rapidly growing number of families are forced to choose between buying groceries and other essentials like clothes and diapers.
"During the COVID-19 pandemic, Cradles to Crayons has distributed more than 5.6 million diapers, an increase of 275% versus the same period a year ago," said Lynn Margherio, Cradles to Crayons founder and CEO. "We are thrilled to partner with First Quality and their Cuties diapers to help support the more than 1 in 3 families with young children nationwide who face diaper need — through the pandemic and beyond."
First Quality and its employees have previously supported Cradles to Crayons through monetary and product donations and through volunteer efforts. This latest initiative strengthens that relationship by donating a portion of its Cuties diapers sales to the organization. Consumers who purchase any package of Cuties diapers — sizes Newborn to 7 — will, together with First Quality, contribute to helping Cradles to Crayons turn compassion into action.
"First Quality shares the belief that everyone deserves access to high-quality, everyday essentials," said Sima Delafraz, global leader of sales and marketing for First Quality. "We are honored to partner with Cradles to Crayons to help provide children with the items they need to learn and grow."