Eco-friendly, plant-based diaper brand makes in-store debut at Whole Foods

DYPER, a line of sustainably-created disposable diapers, is making its brick-and-mortar retail debut. The products can now be found on the shelves only of select Whole Foods Market locations.

DYPER’s products are made without chlorine, latex, alcohol, lotions, TBT, and Phthalates. The company says the “high-performing, premium diapers” are unprinted, unscented, and soft, but are still durable and absorbent. Crafted with viscose fibers from responsibly sourced bamboo, diaper sizes 3, 4, and 5 are available at Amazon-owned grocery chain.

“Having our products on the shelves in Whole Foods Market stores is a landmark event for our company - and our customers,” said Sergio Radovcic, founder and CEO of DYPER. “We’re thrilled to join many other natural, organic and better-for-you brands as a viable alternative to conventional disposable diapers that can deliver on the efficacy and safety concerns of parents while helping the planet with thoughtful materials and plastic neutrality.”

The eco-friendly diapers come to Whole Foods following the company’s first ever Social Impact Update, in which the company outlined community objectives, environmental stewardship and sustainable sourcing. DYPER fills one of the major trends in personal hygiene: sustainability. John Hopkins, VP of sales and marketing at Drylock Technologies spoke about the trends within the category in the latest issue of Store Brands Magazine.

“Customers choose Whole Foods Market for the high and innovative products we carefully select to bring into our stores,” said Jennifer Mandanici, global category merchant at Whole Foods Market. “Our shoppers will be delighted to discover DYPER’s unique and environmentally conscious products on our shelves.”

The Scottsdale, Ariz.-based brand is only available on Whole Foods shelves, but can also be found online at Amazon, Babylist, Thrive Market and Grove Collaborative.