Dinner and streaming go hand in hand, so Kroger’s exclusive meal solutions brand Home Chef is leveraging a promotion that gives consumers a limited-time access to Peacock Premium, the new streaming service from NBC Universal.
By the end of November, consumers have a chance to order Home Chef for delivery (at $60 off its regular price) and also earn one free month of Peacock Premium. The promotion comes at a time when consumers are eating more at home during the pandemic and they’re streaming more at home, too.
Home Chef meal kits at home work by consumers signing up online and filling out their taste and diet preferences to get custom recipes for a week’s worth of meals (you tell them how many meals you plan on cooking). Then a box is shipped to the home cook’s home to prepare the meals.