Dollar General Launches Cash Back Rewards Program

Dollar General is expanding its efforts to help shoppers save money by launching its new DG Cash Back Program.

In partnership with the Ibotta Performance Network, shoppers will now be able to earn cash back in their DG Wallet on eligible purchases. Dollar General customers can sign up for DG Cash Back by visiting www.dollargeneral.com or through the DG mobile app. 

Customers can add offers available on the “Deals” page to their profile, and earnings from the program can be redeemed for future in-store purchases. The Ibotta Performance Network delivers hundreds of cash back offers daily, helping Dollar General to increase loyalty with its shoppers by offering meaningful opportunities to save. 

“As customers continue to seek new ways to stretch their budgets, we’re excited to introduce DG Cash Back on hundreds of Dollar General items to help them achieve that goal,” said Chad Fox, Dollar General’s chief marketing officer. “This is a strong addition to our financial offerings and services as we continue to expand incremental benefits for our customers.” 

In January, Dollar General and Ibotta, which provides a free-to-use cash back rewards platform to retailers, first partnered. Dollar chains overall have seen an increase in traffic as shoppers seek more affordable options in the face of continued inflation.

“Dollar General has always taken an innovative approach to customer loyalty, and this program is another example of their focus to help American consumers save money,” said Bryan Leach, Ibotta’s founder and CEO “At Ibotta, our mission is to make every purchase rewarding, and our partnership with Dollar General extends our ability to fulfill that mission while enhancing DG’s value proposition to customers.”