Advertisement
02/21/2022

CVS releases home health line with Michael Graves Design

The collaboration gives customers more user-friendly products for at-home health needs.
Zachary Russell
Associate Editor
Zachary Russell profile picture
Image
CVS Health cane

CVS Pharmacy, the retail division of CVS Health, has announced the launch of six new home health care products as an extension of the company's exclusive CVS Health product line. The products were developed in collaboration with Michael Graves Design, pioneers of the Design for All movement, which utilizes accessible designs to improve people's everyday lives. 

The new CVS Health by Michael Graves Design assortment features a variety of products including comfort grip canes, easy-fold travel walkers, convertible shower chairs and more. Most products are now available on CVS.com and hitting shelves through March at more than 6,000 CVS Pharmacy retail locations nationwide.

Heather Corkery, senior director of store brands at CVS, recently spoke at the Store Brands Industry Forum on Nonfood Innovation about how CVS has transformed its own brand home goods category.

“There will be more than 70 million Americans ages 65 and older by 2030, along with millions of caregivers and other customers who need these types of products because of illness or while recuperating from an accident," said Brenda Lord, vice president of store brands at CVS Health. "By filling an unmet need for functional, but beautifully designed products, we aim to help improve the everyday lives of those who rely on these tools and who are seeking a more premium and customized market offering." 

CVS says that extensive in-home research was conducted with end users, caregivers, and clinicians to help guide the creation of the new line. The research helped uncover and solve shortcomings in currently available home health care products, leading to the new designs.