Home retailer Crate & Barrel has unveiled its latest platform, designed to “inspire cooking and entertaining for the modern kitchen and table."
The CrateKitchen installation is located at the brand’s headquarters in Northbrook, Ill., and will host virtual gatherings, styling sessions, product demos and a shoppable kitchen tour. In March, the retailer launched its first private cookware brand, The Kitchen by Crate.
"The kitchen has become the center of our homes and CrateKitchen celebrates the versatility of how our customers use their space," said Janet Hayes, CEO of Crate & Barrel Holdings. "We're looking forward to welcoming everyone to take a virtual seat at our table to meet the people that stop by to cook, create recipes, make drinks, and share ideas for setting the table and hosting gatherings."
CrateKitchen will showcase the private brand cookware products with new recipes, and Crate & Barrel customers can expect to learn decorating hacks and entertaining tips from creators like plant-based cook and host Sophia Roe, The Apartment Bartender Elliot Clark, and baker and food stylist Sarah Crawford.