Crate & Barrel launches first private label cookware brand

Home goods retailer Crate & Barrel has made its entry into the private label cookware space. 

The Kitchen by Crate, available in-store and online, was designed in-house, and includes bakeware, utensils, storage containers and more. The collection offers nearly 200 items ranging in price from $9.95 to $599.95, and incorporates the exclusive EvenCook Core material for a higher quality cookware.

The houseware category, including cookware, has grown since the start of the pandemic with more people spending time at home.

"More than ever, life is happening in the kitchen, and like other areas of the home our customers are being intentional about how they use their kitchen space and what goes into it," said Alicia Waters, chief marketing officer, Crate & Barrel. "The Kitchen by Crate line brings the thoughtful design Crate & Barrel is known for into the kitchen and makes it accessible for any level of home cook."

Here is a summary of how Crate & Barrel describes The Kitchen by Crate collection’s four categories:

• Cookware: Available in stainless steel and ceramic pots, pans and sets, the innovative technology of heat-responsive copper EvenCook Core cookware is ideal for browning, searing, sauteing, boiling and simmering food.
• Bakeware: Made from nearly durable carbon steel, these pans heat quickly and maintain consistent temperatures for perfectly baked goods.
• Cutting Boards: Modern yet timeless, these face-grain boards offer versatility and natural durability to easily stand up to everyday cutting and chopping.
• Utensils: Stir, scoop, serve, scrape, flip and mix with sturdy, polished stainless steel utensils with a high-style design.

Founded in 1962, Crate & Barrel Holdings, Inc. includes lifestyle brands Crate & Barrel, CB2, Crate & Kids and Hudson Grace. Today, the company is a member of the Otto Group and operates over 100 Crate &  Barrel, CB2 and Hudson Grace stores throughout the U.S. and Canada, with franchise locations in nine countries.