The fifth owned brand to launch this year speaks to younger shoppers in time for the back-to-college shopping season, supported by influencers, integrated marketing campaign.
Net sales declined but the resurging retailer reported its first consecutive quarters of comparable store growth in four years, doing particularly well in its top five markets
The private brands are part of a comprehensive growth plan the retailer introduced ahead of its first Investor Day, looking to grow the company significantly in the next three years
