Daymon

The 2024 Private Brand Intelligence Report from Advantage Solutions and Daymon also shows how retailers can use own brands to grab sales in general merchandise categories.

The agreement gives AWG Brands access to state-of-the-art product testing while delivering additional transparency.

Daymon's Jim Griffin discusses how retailers can take advantage of the positive view consumers have about private label products.

The honoree in Sales is lauded by colleagues and customers for her ability to identify new opportunities and drive business.

Tracy DeCarlo, director of Category Solutions at Daymon, detailed how retailers can differentiate their fall-inspired limited-time items, making them resonate with excited consumers.

Private brands are a key for C-stores to connect with younger shoppers.

Convenience stores are boosting their assortments of private brands to offer shoppers unique, high-value products.

Chelsey Capps, director of Thought Leadership, at Daymon, shares her insight as to how retailers can further enhance private brand assortments to gain loyalty and further drive sales with these key consumer groups.