AWG Partners With Daymon To Further Enhance Private Label Quality
Associated Wholesale Grocers’ AWG Brands said it is doubling down on its commitment to quality through an expanded partnership with private brand agency Daymon.
According to AWG, the quality expectations of each distinct brand within the AWG Brands product offering will be supported with this partnership and brought to life with extensive product information in Daymon’s RIVIR platform.
“Throughout the AWG Brands portfolio, our number one commitment to AWG retailers and their consumers is the 100% quality guarantee,” said Tye Anthony, AWG chief merchandising and marketing officer. “This partnership with Daymon, and the deepening of our support of a first-class quality assurance program, strengthens that promise.”
The partnership with Daymon extends into multiple new areas that make up AWG Brands’ Quality Assurance (QA). State-of-the-art testing facilities allow extensive product testing to deliver additional transparency to member retailers and consumers. With 3,000 off-shelf audits performed each year in addition to initial product tests, having the facility in the heart of AWG’s footprint also allows for quicker testing turnaround, company officials said.
“We are truly excited to embark on this quality assurance journey with AWG and expand Daymon’s presence in Kansas City,” said Jim Griffin, president, Daymon North America. AWG Brands represents a commitment to quality and innovation and are award-winning leaders within the private brand industry. Our quality assurance partnership ensures our retail partners and customers continue to have access to exceptional items that positively impact their customers’ lives.”
AWG Brands will also use Daymon’s proprietary RIVIR platform for all product specifications. This will centralize vendor partner submissions and product specification maintenance, ultimately streamlining the speed to shelf for new items.
“We are now able to customize the data fields for commonly requested food safety regulatory requests and create a more thorough complaint categorization for risk assessment,” said Shelly Dean, AWG’s executive director of Quality Assurance. “This move will maintain the consistent quality of AWG Brands items.”
The platform will also support AWG Brands’ on-packaging QR codes and online product landing pages, an integral part of the transparent product specifications disclosure to end consumers. These product landing pages also feature product images and can be found on the Always Save and Best Choice Family of Brands websites. A customer service call center is the final aspect of the partnership, as AWG Brands continues to fulfill its long-standing 100% Guarantee on all AWG Brands products.
