AWG Brands Launches Private Label Yogurt Assortment
Associated Wholesale Grocers’ AWG Brands has launched a yogurt program it said will allow its member retailers to offer shoppers familiar and unique flavor profiles to shoppers.
Among the highlights of the yogurt assortment is eight 32-ounce Best Choice options in original and Greek profiles. Two Greek indulgent items were added to the Best Choice Superior Selections brand, marking the first time yogurt has been offered in the company’s elevated everyday value brand.
AWG member retailers will continue to have access to the grocers Best Choice 6-ounce single-serve assortment, the serving size that accounts for 97.8% of yogurt sales. Best Choice offers 13 flavors in the single-serve assortment including light and original options.
According to the company, discussions with strategic supplier partners and aligned analytics provided by AWG’s Partner Gateway (APG) facilitated the development and verification of these new items as opportunities that will provide value to AWG retailers.
“APG analytics inform us that AWG member retailers continue to outpace their competition in yogurt sales,” said Tye Anthony, AWG chief merchandising and marketing officer. “The entire team has done a fantastic job of creating even more ways to support the success of member retailers in the dairy department.”
Another focus area for AWG Brands is in the kids yogurt assortment. Squeezable yogurt tubes have grown 13.5% in the past two years and the new items provide an entry point for kids products into the category. Two multi-flavor yogurt tube boxes are available for the first time in the Best Choice brand.
“We know consumers are expanding how and when they consume yogurt,” said Brady Manning, category director with AWG. “The new assortment will address the consumer evolution to convenience and indulgence while continuing to provide AWG retailers the ability to remain relevant to these consumer needs.”
All products also feature redesigned labels to grab customers’ attention in-aisle or online.
