AWG Brands Revamps Consumer Focused Private Label Websites
AWG Brands, the private brands of Associated Wholesale Grocers, Inc. (AWG), has launched two redesigned consumer-facing websites, one for the Always Save brand and one for the Best Choice Family of Brands.
The revamped websites aim to build brand awareness and loyalty, while driving consumers to AWG member retailers’ stores, company officials said.
‟We redesigned the Always Save brand and Best Choice Family of Brands websites to be user friendly and to communicate the unique elements of the brands to consumers, ultimately increasing business for AWG member retailers,” said Cara Finger, AWG Brands marketing manager.
A key feature of the redesigned Best Choice Family of Brands website, which includes Best Choice, Clearly by Best Choice and Best Choice Superior Selections, allows consumers to easily toggle between the three brands in the Best Choice Family of Brands portfolio instead of having to jump to different sites.
The seamless transition helps consumers associate nearly 40 years of trust in the Best Choice brand with the newer Clearly by Best Choice and Best Choice Superior Selections brands.
Other new website features include:
● Updated “Where to Buy” function allowing consumers to locate member retailers in their area, driving foot traffic to those stores
● Recipes centered around meals, snacks, desserts and more, featuring AWG Brands products
● Brand news in the form of announcements, blog posts and the popular Dietitian’s Corner from Clearly by Best Choice
● New product search layout providing a listing that is easier to view and navigate
● Enhanced content including social media links, eye-catching photography and ever changing videos
● Designs that incorporate product packaging elements, creating a cohesive brand
‟Our goal was to create a space that benefits consumers and member retailers alike,” said Rachel Corkill, AWG Brands senior marketing specialist. “These websites are a great tool for AWG member retailers to continue to engage their current and future AWG Brands consumers.”
Visit the new websites at AlwaysSaveBrand.com and BestChoiceBrand.com.
