According to Matt O'Grady, president of Americas at dunnhumby, strong, differentiated private label assortments will continue fuel customer loyalty for retailers in the future.
The campaign will reduce the price of an Instacart+ membership for new customers and cut costs in two states during tax holidays, helping shoppers save on private label goods.
Visits to Target and Costco in the first half of the year increased compared to 2022 according to the latest white paper from retail data firm Placer.ai.