There’s no better time to discuss trends in coffee and tea than late September — the unofficial start of pumpkin-flavored coffee season. 7-Eleven and Trader Joe’s have ushered in the seasonal favorite already, and there are surely more to come.
But beyond flavors, coffee and tea is one of the hottest categories going: For example, private label packaged coffee sales for 52 weeks ending March 27 showed a nearly $2 billion category in sales, up more than 6% from two years ago, per NielsenIQ data. Private label packaged tea sales were also up nearly 6%, year over year, as well.
On Sept. 29, the Store Brands Industry Forum on Beverages will dedicate a panel to coffee and tea, tackling innovation in the category, how sales improved during the pandemic with more consumers drinking coffee at home as they worked from home, and how the category is leading the way in sustainable packaging and sourcing.