Circle K to Offer Free Coffee on Jan. 25

The retailer is looking to persuade consumers who have a negative perception of convenience chain coffee.
Zachary Russell
Associate Editor
Zachary Russell profile picture

Convenience retailer Circle K is offering customers a free cup of its own brand coffee on Jan. 25, aiming to “convert convenience store coffee skeptics.”

The retailer says it recently invested in installing barista-quality coffee machines at its 7,000+ U.S. locations, sourcing its coffee from sustainable, premium beans. By offering a free cup of any size at participating locations, Circle K is looking to convince customers of its quality.

Coinciding with the promotion, Circle K launched a social experiment, creating a trendy-looking “Kafe” branded coffee truck which served the same coffee available in its U.S. stores to unsuspecting customers.

“At Circle K we’re really proud of the coffee we offer our customers and believe it stacks up against the world’s best cups of coffee. So proud, in fact, that we’re giving it away for free for everyone to give it a try,” said David Hall, VP of Global Food Service at Circle K. “We imagine after trying our coffee, you will love it as much as we do.”