At Groceryshop 2022 in Las Vegas, NV, leaders in the convenience channel discussed how the COVID-19 pandemic has fueled a greater demand for convenience options, and how retailers are shifting towards improving private label assortments.
Michael LaVitola, co-founder & CEO of Foxtrot, Raghu Mahadevan, SVP & chief digital officer 7-Eleven, and Daniel Folkman, SVP of business at Gopuff, took turns speaking with Jason Goldberg, chief commerce strategy officer at Publicis Groupe, about various topics in convenience.
LaVitola discussed how Foxtrot, billed as a ‘modern convenience store’ with curated, higher-end assortments, has grown to now offer an array of private label products.
“We launched in Chicago nine years ago as an online-only version of our ‘dream corner store.’ We’ve morphed it into an omnichannel business,” said LaVitola. “About a third of our sales now are products you can only get at Foxtrot. It’s not a low-price strategy, most of those items fit right in the middle of the merchandise mix. Those [own brands] have been a ton of fun. This summer, both our top selling red wine and rosé wine were both from the Foxtrot brand.”
Foxtrot began as an online-only retailer, and while the retailer now has stores in several major markets, customers are still using the Foxtrot app to make purchases showing that convenience is becoming a greater priority.