Recreation retailer Camping World is adding to its offerings with a private brand line of camping and RV furniture. Thomasville Recreation will be a U.S.-only brand offering designer trends and innovations for customers looking for premium choices.
“We are excited to launch the exclusive Thomasville Recreation brand with a wide variety of RV and camping furniture,” said Marcus Lemonis, CEO and chairman of Camping World. “This brand launch along with our acquisition of furniture manufacturer, Allure, in the fall of 2020 accelerates our vertical integration within the space and strengthens our sales and margin growth opportunities.”
Camping World said the furniture line would feature high-style designs that follow both classic and modern trends, with an emphasis on premium fabrics and materials and functional design. RV furniture will include sofas, chairs and tables.
Thomasville Recreation will launch at Camping World and Gander RV & Outdoors locations nationwide and online in late 2021, the company said. The retailer said that the brand was the result of a partnership between Camping World and Authentic Brands Group.