The study from Inmar Intelligence also found that 86% of U.S. shoppers are buying private brand products to save money, impacting the store they choose.
The Brick Meets Click and Mercatus Grocery Shopping Survey found a double-digit dip in online grocery sales for April versus a month prior, but the sales earned online are still four times higher than pre-pandemic measures.
This month, Store Brands takes a deep dive into the coffee and tea categories, where private label maintains a strong position relative to national brands.
The Brick Meets Click and Mercatus Grocery Shopping Survey reported online grocery sales reached $9.3 billion last month, up 43% from a year ago, with more users leaning into BOPIS.