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06/29/2021

3-part strategy getting into store brand pet food

A growing segment at retail, pet food products expect to grow by more than 5% each year for the next four years.
Dan Ochwat
Executive Editor
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The U.S. pet food industry is nearly a $30 billion industry, according to Packaged Facts and its 2020 pet food report, projected to increase by more than 5% each year for the next four years. 

As retailers look to grow with the category by rolling out private brand products, there are keys to the game.

By the end of 2020, pet ownership reached nearly 71 million U.S. households.

Alphia, a supplier of pet food and pet treats, based in Bern, Kan., has outlined a holistic approach to entering the private brand pet food market in three parts.

The company starts with examining why pet food is growing, including a stark rise in pet ownership, a trend growing even faster during COVID-19 and beyond with more consumers spending time at home. Alphia said by the end of 2020, pet ownership reached nearly 71 million U.S. households, and that number was expected to grow further during the pandemic.

Part II of the company’s outlook on the category includes a look at the four tiers of pet food and what consumers are looking for from each tier. Lastly, the company examines pet food sales opportunities.

Read the full article from Alphia and its private brand pet food strategy here.