Attitudes: Retailers

Seth Mendelson, editor in chief, says private brand suppliers leading the industry are the ones implementing complete, well-developed marketing plans

Looking at shopper behavior of OTC during COVID-19 pandemic, nearly half of the surveyed shoppers opted for a private brand product

Academic researcher Carlos J. Torelli shares exclusive thoughts on his study on private label impact on lower income shoppers

The American Customer Satisfaction Index had the three retailers tied at the top of the grocery segment, all three did well in dunnhumby’s recent study, too

A column in Drug Store News highlights the role Daymon sees private brands playing in differentiation for retailers

The Integer Group’s shopper survey compared results over the past 10 years, looking at how respondents perceive ‘value’

The new organization reflects a focus on product affordability, access and innovation, eliminating consumers confusion, and solving larger marketplace problems, the Consumer Brands Association said

Nearly 60% of food retailers expect to increase shelf space for private brands in next two years