Daymon column touts growth of private brands
Over at Store Brands sister publication Drug Store News, Daymon’s Nicole Peranick is highlighting the role private brands play in driving consumer demand, and in building loyalty among shoppers. Peranick, director of retail transformation at the private brand innovation firm, notes that store brands no longer are copycat products, but a point of differentiation and “a driving force behind store choice.”
“In fact, Daymon’s research shows that more than 5-in-10 shoppers said they shop at a store specifically for its private brands,” Peranick writes. “What’s more, Daymon finds that the more private brands customers buy, the more committed they are to that retailer. Said differently, private brands drive demand and establish a dedicated following not easily replicated by national brands.”
Additionally, Daymon found that 81% of shoppers said they buy private brands on every shopping trip and 85% said they trust private brands just as much as national brands.
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