Black Friday in July Starts Macy’s Drive to the HolidaysNew own-brand Arch Studio is a featured label in promotional event Kroger Showcases Store Brands as Smart Back-to-School ChoicesCompany helping shoppers with lists of classroom supplies and own-brand edibles Target Back-to-School-idays Debuts with Discounts, Personalization Events Sale mixes deals, exclusive brands and a little hoopla to engage students and parents