Marketing Tactics

The four-day event will help put the spotlight on the drug store chain's expanding private label assortment.

In our latest guest blog, Laetitia Berthier, head of Customer Success at SymphonyAI Retail CPG, details how private brands can help drive e-commerce for retailers.

While price is more important for most consumers, 39% said they are very likely to choose retailers who offer a wide assortment of sustainable products.

The drug chain has added several new reusable and compostable products to its Total Home private label assortment.

The California Milk Advisory Board discusses its mission to raise awareness of dairy products made with Real California Milk.

SEG's latest private label launch includes two fall-inspired ice cream varieties and three new baked goods featuring pumpkin.

The department store teams with the popular television show to offer a new assortment designed with teachers in mind.

NielsenIQ's Lorelei Bergin detailed the company's recent snacking data at Groceryshop 2023, which showed positive momentum for private brands in the category.