Marketing Tactics

On International Women’s Day, the retailer introduced a powerful ad spot that shined a light on female leadership at the company, including its own CEO Lauren Hobart.

Overall, members of the consortium produced 3.94 million wheels of cheese in 2020, marking the highest number in the cheese’s history.

The retailer spotted trends to support clean beauty products, as consumers look to simplify beauty treatments and routines for the year ahead.

The grocer said it was a record year for its Our Brands, including the Simple Truth brand exceeding $3 billion in sales for the year.

Rite Aid is issuing a food-contact materials restricted substance list and requiring own brand suppliers to certify that its packaging and packaging components comply with it, as well as federal and state packaging laws.

Opening with the new brand Nestwell this month, six new private brands will launch over the next six months and 10 over the next two years.

Imported from Italy and created exclusively for 7-Eleven, the chain has introduced Serafina, a mineral water brand that joins its recent Icelandic water Skýra.

More than 100,000 meetings have taken place on the ECRM Connect platform since it debuted last May.