Walden has served as interim chief marketing officer since March and will now serve in the position full-time, which includes overseeing one of Rite Aid's private brands.
The private label supplier's new initiative comes as the company undergoes a strategic shift following the divestiture of a significant portion of its Meal Preparation business.
The digital retailer is expanding its Denim & Co., private label to include several items that are size-inclusive and meet the needs of those using a wheelchair.
The retailer is now offering several new products in its private brand assortment as part of its ongoing effort to offer shoppers items for their individual needs.