Paul Woodward of Oracle discusses findings from its studies on private label, including one that shows total dollar volume in store brands has grown more than 40% in nearly a decade
The fashion retailer with an assortment of store brand apparel began reopening stores in five states and is instituting limited shoppers and social distancing guidelines
Although currently focused on prescription delivery, the program offers potential to expand into front-end merchandise, possibly with a focus on the retailer's own brands.