The Body Shop Expands Concept Store in Canada
Cosmetics retailer The Body Shop is expanding its new Workshop concept store in Canada with four new locations. The new locations give customers an immersive shopping experience that celebrates sustainability and the company’s “activist roots.”
Already open or opening soon, the new concept stores are located at the Oshawa Centre - Oshawa (August 12), Market Mall - Calgary (August 26), Metropolis at Metrotown - Burnaby (November 11) and West Edmonton Mall - Edmonton (November 18). They follow the brand's initial Workshop concept launch in Vancouver in 2020
Founded in Brighton, England, The Body Shop operates roughly 3,000 locations in more than 70 countries, where premium private label hair, skin and bath products can be found. The Body Shop recently expanded its partnership with Uber, offering delivery from nearly all U.S. locations.
The stores are fitted with a range of upcycled and reclaimed materials such as reclaimed wood, part-recycled plastic storage crates and 100% recycled plastic countertops. The Body Shop locations also offer refill stations, where customers can take any 300ml aluminum bottle and fill it up with any of 12 of the brand's best-loved own brand shower gels, shampoos, conditioners and hand washes.
In addition to a central sink area and a gifting station, the new concept stores offer a space for activism. The dedicated ACT area will give customers the chance to learn about social and environmental issues and network with others.
"To a lot of people, the concept of 'changing the world' can sound a bit abstract. With our workshop stores, we want to bring people together to realize that they can be change makers and are capable of making small changes that could benefit our communities and the planet,” said Hilary Lloyd, VP of Marketing and Corporate Responsibility for The Body Shop North America. “From our refill stations to our new Wellness body care range, customers will get to shop the products that make them feel good, while also doing good. These stores are the ultimate changemaking beauty experience."