BO International Launches New Private Label Beauty Products

The manufacturer has expanded its offerings in the cosmetic category, with new items including lip plumper and scrubs, eye makeup, blush and many more.
Zachary Russell
Associate Editor
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BO International cosmetics

Indian manufacturer BO International has launched a new private label cosmetics collection for U.S. retailers looking to enter the growing beauty space.

Designed for all ages and skin types, BO International’s new products include lip plumper, lip scrubs, and lip sleeping masks, and cosmetics products like colored pigments, eye makeup, foundation, concealer, blush and more. The company said the products are “formulated with premium ingredients” and are “designed to enhance and nourish the skin.”

"At BO International, we believe that quality beauty products should be accessible to everyone, which is why our products are available at affordable prices without sacrificing our standards,” said BO International CEO Aayush Gupta. “Whether your brand is designed for seasoned makeup artists or those who are just starting to experiment with beauty products, BO International can help you create something for everyone.”

Brands interested in the private label collection have the option of either customizing one of BO International’s products or creating a brand-new composition from scratch.

Outside of cosmetics, BO International manufactures products in the hair care, bath, hygiene, and oral care categories.