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10/27/2021

Biodroga unveils new way to consume vitamins for private label

The private brand supplements company debuted the products at SupplySide West this week, along with a new website.
Dan Ochwat
Executive Editor
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a close up of a bottle

Private brand supplements producer Neptune Wellness Solutions is readying new vitamin pumps and spray products available for retailers to develop under their store brands.

The company said the delivery systems give consumers an option who might be tired of traditional vitamin pills. The items come from Biodroga Nutraceuticals, a wholly owned subsidiary of Neptune Wellness, and will be featured at the Biodroga booth at SupplySide West, an in-person event running in Las Vegas through the week. 

Biodroga Nutraceuticals offers a range of private label supplements to its North American partners. Its flagship offerings leverage MaxSimil, a patented technology, which is proven to increase three times the digestion and absorption of Omega 3 fatty acids. The unique platform can also act as a natural delivery system for nutritional ingredients, increasing the absorption of combined fat-soluble micronutrients, which enables Biodroga partners to deliver cutting-edge nutraceutical products to its customers.

a close up of a bottle

Also at the show, Biodroga announced a new website where the spray bottle and vitamin pumps are featured. The company told Store Brands the products are available to be developed under retailer and wholesaler private label programs and that the examples have a Biodroga logo but would be branded with the appropriate store brand logo.

"The unveiling of our dedicated Biodroga website and participation in SupplySide West is another step forward in establishing the Biodroga brand as the leader in turnkey solutions for the Nutraceutical industry. These investments will help the development of new partnerships as we introduce innovative supplement delivery systems such as vitamin sprays and pumps to the industry," said Cedrick Billequey, general manager of Neptune subsidiary, Biodroga Nutraceuticals. 

"We are seeing broad consumer demand for immune boosting supplements and growing interest for alternative delivery systems due to pill fatigue, which makes our innovative turnkey supplement solutions attractive to new and existing partners,” Billequey added.

Laval, Quebec-based Neptune Wellness Solutions is a diversified and fully integrated health and wellness company focused on plant-based, sustainable and purpose-driven lifestyle brands. SupplySide West is running through Oct. 28, held at the Mandalay Bay Resort in Las Vegas. The event has more than 17,000 ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries on display.